Saturday, February 14, 2009

The Problem With Blog Templates



All last week I've been working like a dog for my client. Not because she is pushing, but because for some reason I've been unable to stop.

I installed WordPress and needed plugins, got the menu right and the widgets, got seo-friendly permalinks, fine tuned the settings. And now all I need is the perfect theme for the customer to like:
  • It should be cute as if done for kids, but be serious enough for adults to browse.
  • It should have green and yellow, but not too yellow in a theme.
  • It shouldn't look like a blog.
  • It should be seo friendly and user friendly.
  • It should look unique.
The list sounds impossible enough as it is, but now add to it the main problem hunting 90% of templates. See, the templates are either done by graphic artists, by bloggers, or by opportunists.

Graphic artists knows how to make a template pretty, but have no clue about the technical side of blogging: search engine optimization, accessibility, load time. Sometimes they don't even bother with widgets. They just overload a template with graphics and that's about it.

Bloggers, on the other hand, pay a lot of attention to the technical stuff. They make widget-ready, seo-optimized, light themes by using basic layouts and minimum of graphics. Unfortunately, they are often color-blind and have no idea about accessibility either.

Opportunist are the worst kind. They grab simple templates, change them a little bit, load with heavy graphic / photo headers, put their encrypted monetized links in a footer, and then they spread those templates without even testing them properly in all popular browsers.They don't care about anything but their golden links sprouting on the Internet.

That's why I use standard templates on two of my Blogger's blogs -- I don't want to bother with fixing someone's design and coding errors. I have enough of that nonsense with the WordPress templates.

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